by Thursday Strategy
Human panels
+ AI twin modeling
Rigorous human insights meet individually mapped AI twins — giving you faster, more flexible, and deeply trustworthy consumer research.
by Thursday Strategy
Rigorous human insights meet individually mapped AI twins — giving you faster, more flexible, and deeply trustworthy consumer research.
Synthetic respondents have a clear value proposition — speed, cost savings, flexibility. But existing platforms sacrifice the depth and authenticity that comes from real human insight. We believe synthetic responses need to be deeply rooted in rigorous human data to earn your trust.
Real human depth, with the speed and flexibility of AI — validated at every step.
One-time study or ongoing engagement. Your respondents and data, or ours. We design rigorous, longitudinal human panels for depth, accuracy, and humanity.
For each respondent, we build an individually mapped AI twin using our proprietary modeling approach — combining LLM, graph model, traditional ML, and vector-based techniques.
Ask one question or several. Receive a research synthesis with reported confidence and accuracy rates. Flexible access to your audience, whenever you need it.
We measure accuracy at the individual AI twin level, testing predictions against actual human responses and boosting through proprietary prompt tuning.
We measure semantic similarity to gauge confidence on every individual prediction. If we have low signal on a topic, we flag it — no black boxes.
Because we create AI twins 1:1 with individual respondents, standard significance testing and confidence intervals remain valid — reported alongside accuracy context.
Ask the questions you didn't, or couldn't, ask in your actual study — unblinded concepts, confidential stimuli, questions that got cut — and get predicted responses for each individual respondent.
Build robust twins of your panelists over time so you have the flexibility to get feedback and insights whenever you need, without exhausting your respondents.
Create an ongoing panel of hard-to-recruit audiences for more flexibility and reliability — no more worrying about respondent burnout.
Query a representative sample of US adults with the flexibility to ask the exact question on your mind. Think Pew Research meets on-demand access.
We're currently onboarding pilot partners. Let's explore what one+1 can do with your data.
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