Always-on predictive human intelligence.
We build individually mapped 1:1 digital twins from real people, for fast, flexible, trustworthy predictive insight.
We build individually mapped 1:1 digital twins from real people, for fast, flexible, trustworthy predictive insight.
How it works
We love talking directly to humans — but that's not always feasible. one+1 gives you access to human perspectives even when you can't ask them directly.
Rigorous, longitudinal human research designed for depth, accuracy, and humanity — through our proprietary panel, or your own data.
Our panel or your dataFor each respondent we create, calibrate, and validate an individually mapped 1:1 digital twin — with ongoing input and rigorous testing.
Created · calibrated · validatedFlexible access to trustworthy predictive insight whenever you need it — with accuracy and confidence reported at every step.
On demand, with confidenceWhat makes it different
You may have heard of “synthetic data.” We're not that.
Synthetic respondents are typically generated from large amounts of aggregated data — with little transparency about where it comes from, how old it might be, or how representative it truly is.
We create individually mapped 1:1 digital twins from real humans — with ongoing input, rigorous testing, and transparent reporting.
Respondent profile
Where one+1 helps
Accuracy
Every prediction ships with the context you need to trust it.
We measure accuracy at the individual twin level, testing predictions against actual human responses and boosting through proprietary modeling.
We measure semantic similarity and past prediction performance to gauge confidence on every prediction. If we have low signal on a topic, we flag it — no black boxes.
Because twins map 1:1 with individual respondents, standard significance testing and confidence intervals stay valid — reported alongside accuracy context.
Use cases
From getting more out of studies you've already run, to representative gen-pop on demand.
Ask the questions you didn't, or couldn't, ask in the actual study — and get predicted responses for each individual respondent.
Build robust twins of panelists over time, so you have the flexibility to get feedback and insight whenever you need — without exhausting respondents.
Create an ongoing panel of hard-to-recruit audiences for more flexibility and reliability — no more worrying about respondent burnout.
Query a representative sample of US adults with the flexibility to ask the exact question on your mind. Think syndicated research, on demand.
We're currently onboarding select partners. Let's explore what one+1 can do for you.